Product Descriptions
For a 4 Shades Visibly Whiter Smile^
Colgate Optic White High Impact White whitening toothpaste delivers 4 shades visibly whiter^ teeth. It is the only toothpaste with the whitening ingredient dentists use* to remove surface and deeply set-in stains. The formula contains 2x the Whitening Ingredient, Hydrogen Peroxide**. The must-have toothpaste for your daily beauty regime, this whitening toothpaste contains all the benefits of a regular daily use toothpaste plus a whiter, brighter, bolder smile.
Key Benefits
Benefits:
- Whitening toothpaste for 4 shades visibly whiter^ teeth
- Contains 2x the whitening ingredient dentists use (vs Optic White Sparkling White)
- Removes stains ordinary toothpastes don't with regular use
- Fluoride formula for daily anti-cavity protection, enamel safe
- All the benefits of a regular daily use toothpaste plus a whiter, brighter, bolder smile
^When brushing twice daily for six weeks.
*Based on leading toothpastes sold in Australian Grocery and Pharmacy Retailers as of March 2018. Gentle lower strength hydrogen peroxide formula.
**2% hydrogen peroxide vs. Optic White Sparkling White 1% formula.
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Active Ingredients
Ingredients:
Propylene Glycol, Calcium Pyrophosphate, PVP, PEG/PPG116/16 Copolymer, PEG12, Glycerin, Flavour, Hydrogen Peroxide, Sodium Lauryl Sulfate, Silica, Tetrasodium Pyrophosphate, Sodium Monofluorphosphate, Sodium Saccharin, Disodium Pyrophosphate, Sucralose, BHT. Contains the equivalent of 1000 ppm Fluoride. NO COLGATE TOOTHPASTE CONTAINS SUGAR.
Directions of Use
Directions:
Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not suitable for children under 6 years unless recommended by your dental professional. Keep out of reach of children. Store below 25˚C.
Usage advice:
Some people may experience tooth sensitivity for gum discomfort when using whitening products. This discomfort is temporary and not harmful. If you experience more than mild tooth sensitivity, stop use and consult your dentist.
